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Email List Revenue Calculator

Work out what an email list earns per campaign, per month and per year, and what a single subscriber is worth.

Work out what an email list is worth: revenue per campaign, per month and per year, and what a single subscriber is worth to you.

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Your list earns about$2,160 a month$540 per campaign across 4 sends, roughly $25,219 over a year.
Opens per campaign3,000
Clicks per campaign360
Orders per campaign9.0
Revenue per campaign$540
Revenue per year$25,219
Value of a subscriber$2.52Per year, at this churn
Click to open rate12.0%Of people who opened
List after a year9,416If nobody new joins
How this is worked out
  • Opens = list x open rate. Clicks = opens x click rate. Orders = clicks x purchase rate.
  • Revenue per campaign = orders x average order value. Monthly = that x campaigns per month.
  • The yearly figure shrinks the list by your unsubscribe rate each month rather than multiplying by 12.
  • Value of a subscriber = yearly revenue / list size.

How it works

1

Enter your list size and how often you send

Your email platform reports the list size, open rate and click rate on every campaign.

2

Add what happens after the click

How many clickers buy, and what an average order is worth.

3

See what the list earns

Revenue per campaign, per month and per year, plus what each subscriber is worth, which is the number that tells you how much a new subscriber is worth paying for.

Questions

Most lists sit between 20% and 40% once bots are filtered out. Apple Mail Privacy Protection inflates opens, so click rate is the more honest measure.

It tells you what you can afford to pay for a new subscriber. If each one is worth $2 a year, paying $5 to acquire one loses money unless they stay for years.

No. Sending more often usually lowers the open rate and raises unsubscribes. This shows the simple arithmetic; watch your unsubscribe rate as you increase frequency.

Keep welcome and abandoned-cart flows separate. They convert far better than campaigns, so mixing them makes campaign numbers look better than they are.

Sometimes. Our post on newsletter link building covers what placements cost and whether they pass authority. Tag the links in your own sends with the UTM link builder to see what each one earns.

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SerpCrest re-checks the placements in your projects every week and tells you when one breaks or disappears.