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SEO ROI Calculator

See what a year of SEO is worth before you commit: extra visits, customers, revenue, profit after costs and roughly when it pays for itself.

Work out what a year of SEO is worth before you commit to it: extra visits, extra customers, revenue, profit after costs and roughly when it pays for itself.

12
Months projected
0
Data sent anywhere
6
Currencies
Free
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SEO ROI calculatorInstant
Currency
Return on your SEO spend, year one369%$45,000 of extra revenue against $9,600 of spend.
Extra visits (year)11,250
Extra customers225
Extra revenue$45,000
Profit after SEO cost$35,400
Traffic at month 127,500Per month
Value of a visit$4.00Conversion rate times customer value
Breaks even aroundMonth 4Once monthly gains cover monthly spend
How this is worked out
  • Traffic at month 12 = visits now + (visits now x growth %).
  • Extra visits over the year = the growth builds up evenly after the ramp-up months, so the year total is half the end-of-year gain times the growing months.
  • Extra customers = extra visits x conversion rate. Extra revenue = extra customers x customer value.
  • Profit = extra revenue - (monthly spend x 12). ROI = profit / spend.
  • Nothing here is a forecast of your rankings: it is arithmetic on the growth figure you chose.

How it works

1

Put in what you know today

Your monthly organic visits, how many of those turn into customers, what a customer is worth and what you spend on SEO each month.

2

Say how much you expect traffic to grow

The default is 50% over a year, which is a common outcome for steady work on a small site. Lower it if you want a cautious view.

3

See the return

Extra customers, extra revenue, profit after costs and the payback point, with the arithmetic shown so you can check it.

Questions

Anything above 100% means you earn back more than you spend. SEO usually starts slowly and compounds, so judge it over 12 months, not one.

In Google Analytics, divide the conversions from organic search by the organic sessions for the same period. If you have no data, 1% to 2% is a common starting point for most sites.

The profit from an average customer, not the sale price, if you want the return to be honest. For subscriptions, use the amount a customer pays before they leave.

New pages and links rarely move rankings in the first month. The calculator spreads your traffic growth evenly across the months after the ramp-up you set, which is closer to reality than assuming day-one results.

No. It is arithmetic on the numbers you enter. Nobody can guarantee rankings, and this makes no prediction about whether your traffic will actually grow.

It depends on how the link is placed. Our backlink pricing data breaks down real prices. To see what the traffic you earn would cost as ads, use the organic traffic value calculator.

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Run this on every link you own.

SerpCrest re-checks the placements in your projects every week and tells you when one breaks or disappears.