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CTR by Position Estimator

See what moving up the rankings is worth: the clicks each position earns, the traffic you gain and the revenue that represents.

See what climbing the rankings is actually worth: the clicks each position earns, the traffic you gain by moving up, and the revenue that represents.

80M
Keywords behind the curve
1-100
Positions covered
0
Data sent anywhere
Free
No signup
CTR by position estimatorInstant
Currency
Moving from #7 to #3+280 clicks a month4.0% of searches click #7, 11.0% click #3, about 2.8x the traffic.
Clicks now160
Clicks at target440
Extra customers5.6
Extra revenue a month$1,120
Extra revenue a year$13,440
Clicks a year3,360The difference, over 12 months
PositionClick rateClicks a month
#128.5%1,140
#215.7%628
#3 (target)11.0%440
#48.0%320
#56.5%260
#65.0%200
#7 (you)4.0%160
#83.5%140
#93.0%120
#102.5%100
How this is worked out
  • Clicks = monthly searches x the average click rate for that position.
  • Click rates come from the SISTRIX study of 80 million keywords: 28.5% at #1, 15.7% at #2, 11% at #3, down to 2.5% at #10.
  • With an AI Overview ticked, every rate is halved, the middle of what studies published through 2026 report.
  • Extra revenue = extra clicks x conversion rate x customer value.
  • Averages hide a lot: your real rate depends on the title, the search intent and what else is on the page.

How it works

1

Enter the keyword you want to move

Its monthly searches, where you rank now and where you want to be. Search volume comes from Keyword Planner or any keyword tool.

2

We apply published click rates

Each position gets an average share of clicks, from the SISTRIX study of 80 million keywords. Tick the AI Overview box if Google shows one for this search, which roughly halves the clicks left for everyone.

3

See the traffic and money at stake

Clicks now, clicks after the move, and what the difference is worth using your conversion rate and customer value.

Questions

The SISTRIX study of 80 million keywords, the largest of the widely cited ones. Other studies (Backlinko, Advanced Web Ranking, First Page Sage) report different figures because they measure different query mixes, so treat any of them as a rough guide, not a promise.

When Google answers the question itself at the top, fewer people scroll to the links. Studies published through 2026 report organic clicks falling by roughly half on those results. The box applies a 50% reduction, which is the middle of the published range.

Probably not. Brand searches, shopping results, sitelinks and how well your title matches the search all move the real number. Your own rate in Search Console beats any published average, so use this when you have no data.

Usually, but not always. A result with a compelling title can beat the one above it, and features such as featured snippets or local packs can take clicks from every organic result.

In Search Console's Performance report, by query and by page. Our post on its AI performance report covers what it can and cannot tell you about AI Overviews. To see where you rank right now, use the keyword rank checker.

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