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Organic Traffic Value Calculator

Put a number on your organic traffic: what those clicks would cost to buy from Google Ads, and what they actually earn, side by side.

Put a number on your organic traffic: what those clicks would cost to buy from Google Ads, and what they actually earn you, side by side.

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Traffic value calculatorInstant
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Your organic traffic is worth about$14,400 a monthThat is what 8,000 clicks would cost at $1.80 each. Yearly: $172,800.
Ad value per year$172,800
Customers a month160
Revenue a month$32,000
Revenue per year$384,000
Earned per visit$4.00Revenue divided by visits
Ad cost per visit$1.80What you would pay instead
How this is worked out
  • Ad-equivalent value = monthly visits x average cost per click.
  • Customers = visits x conversion rate. Revenue = customers x customer value.
  • Earned per visit = revenue / visits, which is the number to compare against the cost per click.
  • The ad value is a comparison, not income. The revenue line is the money.

How it works

1

Enter your organic visits and the average CPC

The cost per click is what advertisers pay for the same keywords. Google Keyword Planner shows it free, and most SEO tools list it per keyword.

2

See what that traffic would cost to buy

Visits times cost per click is the advertising bill you avoid every month by ranking instead of paying.

3

Compare it with what the traffic earns

Enter your conversion rate and customer value to see actual revenue beside the ad-equivalent number, because the two can differ a lot.

Questions

The ad-equivalent value is what it would cost to buy the same clicks, not money in your pocket. It is useful for explaining SEO to people who think in advertising budgets. The revenue figure beside it is the one that pays wages.

Google Keyword Planner (free with a Google Ads account) gives a range per keyword. Take the average across the keywords you actually rank for, weighted towards the ones sending the most visits.

Paid clicks are usually chosen for buying intent, while organic traffic includes people reading and researching. High ad value with low revenue often means you rank for interest, not intent.

Yes, and it is often more striking there, because local service keywords can cost a lot per click. Use the CPC for your own town rather than a national average.

Traffic value prices the clicks you already get at Google Ads rates. The SEO ROI calculator projects what a year of SEO work could return, and the ad budget calculator shows how many clicks a paid budget buys instead.

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SerpCrest re-checks the placements in your projects every week and tells you when one breaks or disappears.